Iris Steenkamp

I am an Assistant Professor of Marketing at Bocconi University. I have graduated from London Business School with a Ph.D. in Quantitative Marketing in 2022. 

My research explores the impact of marketing (as an intervention or a mechanism) in emerging markets. By implementing large-scale field experiments, my research aims to provide a new perspective on central marketing concepts by linking these to key social and economic development outcomes. 

Email: iris.steenkamp@unibocconi.it